How to Create and Find Content to Share on Social Media? 15 Ideas to Ease your Life

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It's a challenge to know what content you should post on your business social media accounts. If you've been posting just about anything, it will start to look like spam! Start by identifying your target market and audience. Knowing who you're talking with is the first step toward finding relevant content that will help build relationships with them.

1. Search on Google

Google is a treasure trove of information, and you can use this to your advantage. All you have to do is to know how to use Google's search engine. Begin with typing in keywords that will lead you straightaway into helpful content that you can share, such as the health benefits of green tea, then go from there. You can also try typing in questions like what are the benefits of green tea? Together with your target keywords (in this case, "health benefit").

Please do not limit yourself by typing in only one keyword or question; spread it out and experiment with different ways to make Google work for you to find articles that contain interesting information related to your business niche.

There is a possibility that the first few pages can give you all the information you need, so consider this as your first choice. But if not, go to other websites and check for articles on your topic of interest or whatever keyword or question you put in by now. You will be surprised to find out how many results Google can produce.

2. Search on Bing

There are times when you want answers from Google, but you can't seem to find them. This is where Bing comes in handy. Try typing the exact keywords or questions that lead you straightaway into helpful information that you will find beneficial for your business social media accounts, then go from there.

3. Post questions to Quora and other Q&A sites

One easy way to find content is to find questions about your industry and answer them. For example, if you own a pool cleaning company, typing "My pool was cloudy after the rain" into Google will bring up several results about solving that particular problem.

4. Post questions on forums

Another way to find content is to find industry-related discussions on forums and answer people's questions. For example, typing "weird algae problem with pool" into Google will bring several results about the same topic.

5. Get Ideas from other social media accounts

Don't forget to check through other social media services like Instagram, Pinterest, Stumbleupon, Reddit etc., which are full of content just waiting to be shared with others. There is nothing wrong with spreading yourself thin because there is no such thing as too much good content.

6. Look at competitor updates

A lot of times, businesses might face similar problems or have identical products. Looking at their social media profiles will often give you a good insight into what kinds of issues they are having and how to solve them, or what kind of content is successful for their specific company.

7. Post old blog posts

One easy way to find content is to mine your blog posts for ideas. You could also post popular older blog posts on your channels and give them an update.

8. Link to old content

Think about stuff that you've written in the past that could still be useful. Email outreach is an excellent way to reach out for this kind of content, or if you are already following people on social media, ask them for ideas.

9. Post infographics

Infographics are popular and helpful tools for conveying information. If you don't know how to make one, you can look up guides online or hire someone through a site like Fiverr.  Or, you can use a life saving tool like Canva to make them by yourself.

10. Post-Q&A videos

People like seeing the people behind companies, especially those that are entertaining and creative. Putting your CEO in front of a camera and asking them some questions about the business is an excellent way to gain trust and make connections.

11. Post live videos

Another great option is to post a live stream on your social media. People love being able to "connect" with a company representative in real time and in a personal setting. 

12. Post how-to's

People like getting advice on how to solve common problems. For example, tutorials on how to grow tomatoes can be trendy on social media sites like Pinterest and YouTube.

13. Post news

Outsourcing the curation of industry news is also a good option. It's important so your audience will keep coming back for more! However, make sure that you are not just republishing content already online - you don't want to be seen as spammy.

14. Post interviews

If there are influencers or thought leaders in your industry, interviewing them can be a great way to get people interested in your company. It can also be an effective way to reach a wider audience and connect with that interviewee’s followers.

15. Write articles yourself

You could also write articles about common problems or questions among business owners and list solutions. This will create more original content for your website while still helping people out. While you can create short posts on your social media account to direct traffic from your social media accounts to your website.

These ideas have worked for us and many of our clients. That's why we have gathered all the useful ideas which we use to create content. Did you like this helpful article? Then don't forget to share it with your friends and help them grow their business social media accounts!